![]() ![]() And the tallboys may even be both a cute marketing gimmick and perhaps a more-sustainable solution than plastic some recycling resources argue the benefits of aluminum over plastic, and the company is donating $0.05 from each can sold to help ocean cleanup efforts. Beyond the torture-recalling images, “For years, a bunch of marketing fuckboys have tricked you into thinking that water is just some girly drink for yoga moms” ain’t gonna fly on CBS, especially when they rejected a tame medical marijuana ad and when everyone else went pretty bland.īeyond that, yes, some people buy bottled water, and yes “sustainably sourced Austrian water” might interest some. Yeah, even if they had had the money, this was never a serious Super Bowl commercial attempt. ![]() By the end, it turns out she’s pouring it onto someone duct-taped to a bench with a bag over their head: Want to see what those “much more fun rules” look like? Here’s a commercial they put on YouTube, listing it as a “banned Super Bowl commercial” (highly unlikely, considering that the commercial has a 1:23 runtime, that Super Bowl slots were going for over $5 million for 30 seconds this year, and that this company has raised a total of $2.25 million so far), featuring a woman slowly pouring out a tallboy of water while talking about how many people water kills. “When we first started, we wondered why is it that products and products have to play by these 1950’s bland and boring rules, while other entertainment things can play by much more fun rules,” Cessario told Business Insider. That’s right: Despite the name, Liquid Death is nothing but good old fashioned H2O, served in a tallboy can.Ĭessario is familiar with eye-catching marketing, having worked on viral promotions for Netflix original series like “House of Cards,” “Stranger Things,” and “Narcos.” He tapped into his background playing in punk and heavy metal bands to come up with Liquid Death, because “nothing’s better than water at murdering your thirst.” ![]() With $1.6 million in fresh seed funding led by Science Inc., co-founder and CEO Mike Cessario is ready to bring Liquid Death, his direct-to-consumer canned water startup, to prime time. Business Insider’s Megan Hernbroth has more: And yet, they raised $1.6 million towards that goal in a funding round that closed Tuesday. Their whole business plan is to sell…water, in tallboy cans, with death-and-destruction marketing. There are all sorts of stupid startups out there trying to sell consumers useless products, but “Liquid Death” is an odd one even by those metrics. ![]()
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