![]() ![]() She already owned a garment printer, so the two got to work and created their first tee, which read, “Back off I have an extremely crazy best friend she has anger issues & needs a therapist treats me like a queen don’t flirt with me.”Ĭharlotte Hourston “Anything that is ridiculous and funny gets put on a T-shirt.”Īfter Schiller and Ruis posted photos of themselves wearing the shirt, messages started to pour in on Instagram with people requesting to purchase. One night, the duo opened up a Photoshop session over Taco Bell, a regular feast for the friends, and decided to make a graphic that was “funny enough to put on a T-shirt,” according to Ruis. Both note their designs were originally created for only the two of them to wear. Schiller and Ruis launched their e-commerce site last year after initially selling their tees more casually to friends and on Depop. The label, run by Los Angeles-based duo Lauren Schiller and Angela Ruis, has developed a cult-like following with tees that read “hot person at work,” “tits for brains,” and “Jesus saves, I spend.” Bold graphic tees seem to attract the most attention - mostly positive - in large part due to the influence of the brand OGBFF (otherwise known as Your Original Best Friend). On TikTok and Instagram, ironic fashion routinely draws views and likes, another selling point for the styles. Ruis (left) and Schiller (right), the two founders of OGBFF. Pieces we might usually wear while no one is looking are now front-and-center on runways and social media. In turn, brands have debuted their best anti-fashion fashion looks: Balenciaga has turned Crocs into three-figure footwear, Vetements has transformed work uniforms into popular streetwear, and Moschino is currently taking fashion inspiration from clowns. There’s demand for apparel that’ll make the average person stop in their scroll. Now, in response to streetwear’s evolution from exclusive to mainstream, a handful of consumers have narrowed their style down to niche pieces not found on hypebeast celebrities or leak pages. That expression is what made streetwear cool - but with once-niche styles saturating everything from Instagram to TikTok, it seems too many people are in the know. ![]() The untrained eye may not understand your outfit, but you and your friends will. ![]() Whether it’s a cheeky graphic tee, Canadian tuxedo, or Nickleback T-shirt, wearing something universally recognized as tacky has become as much of a power move as wearing the hottest Nike or Yeezy sneaker. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.What you’re wearing isn’t ugly, cheesy, or cheap - it’s just ironic. ![]() You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Continue without accepting’ or ‘Customise Cookies’ to decline these cookies, make more detailed choices or learn more. Third parties use cookies for the purposes of displaying and measuring personalised advertisements, generating audience insights, and developing and improving products. This includes using first- and third-party cookies which store or access standard device information such as a unique identifier. If you agree, we will also use cookies to complement your shopping experience across Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences, and to provide our services, as detailed in our Cookie Notice. ![]()
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